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國際與社會科學學院
大眾傳播研究所
教師著作
教師著作
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http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/31274
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search.filters.author.程紹同
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search.filters.subject.企業
2
search.filters.subject.運動行銷
1
search.filters.subject.亞洲
1
search.filters.subject.奧運贊助
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search.filters.subject.廣告策略
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企業運動行銷的亞洲熱身賽--從歷屆奧運贊助分析亞洲運動行銷技巧
(
滾石文化股份有限公司
,
2002-04-01
)
程紹同
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從五促銷元素--跨世紀百億美元的贊助理念解析
(
滾石文化股份有限公司
,
1999-10-01
)
程紹同
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企業最佳代言人--運動名人品牌背書的廣告策略
(
滾石文化股份有限公司
,
2000-02-01
)
程紹同
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