教師著作
Permanent URI for this collectionhttp://rportal.lib.ntnu.edu.tw/handle/20.500.12235/76121
Browse
2 results
Search Results
Item 從政治消費文化觀點看當代臺灣社會的民主參與和認同建構(臺灣國際研究學會, 2014-03-01) 莊佳穎本文試圖跨越自一九九八年到二〇一三年的台灣，透過歷年來的參與觀察、深度訪談和焦點團體等研究方法，觀看在二〇〇〇年第一次政黨輪替、二〇〇八年第二次政黨輪替、及當代台灣脈絡中，台灣公民之特殊民主參與形式和認同建構工程，並據此提出「政治消費」此一觀點。筆者認為，「政治消費」）是一個當代台灣特有的政治文化現象，也是一個發展中之研究國族建構和民主化的另類觀點：1）作為一個正在發生的文化現象，台灣的政治消費文化乃是政治邏輯和商品化邏輯相互交疊於文化實踐領域中的台灣特殊政治文化。2）作為一個發展中之研究國族建構和民主化的另類觀點，「政治消費」觀點試圖從當代台灣社會的脈絡出發，將台灣（國族）認同建構過程放置在台灣急速發展的民主化過程中所共時發生的消費社會的無限擴張脈絡之上。「政治消費」將研究聚焦於在政治人物（文宣幕僚）/社會運動發起者與政治迷/支持者/社會運動參與者的文化實踐場域，藉以捕捉台灣認同和民主化是如何在政治人物（文宣幕僚）/社會運動發起者、政治商品與政治迷/支持者/社會運動參與者之間的文化生成過程中形成。本文乃立基於以下幾個基本立場：1） 進行對於台灣「政治消費」文化的命名及描繪，提供一個思考當代台灣民主參與和（國族）認同建構的另類觀點；2）與古典國族主義研究和民主政治研究對話；3）反省首次政黨輪替、二次政黨輪替和當代台灣社會民主化過程中，政治消費文化所扮演的角色。Item 台湾政治文化における「カワイイ」の運用と動員力(環球技術學院, 2014-03-01) 莊佳穎By investigating the case of A-Bian Doll (扁娃, see Figure 4), this paper explores how Kawaii (可愛い, the Japanese word for 'cute') has pervaded in Taiwan, and has since been appropriated by Taiwanese politicians as one of the significant methods for advancing democratisation, and constructing collective imagination and national identities. Particularly, this paper explores how Kawaii is circulated, reproduced and consumed in Taiwanese politics. This paper is part of my current project, Political Consumerism in Taiwan. Political consumerism emerged in Taiwan at a time when its consumer society was highly developed and during a period when political elections took place on an almost yearly basis. To help win votes, political staff members devised, marketed and then sold a vast array of advertisements, music, clothes, dolls and other political commodities. When producing these commodities, staffers were putting forward their political beliefs and tastes. I will first discuss how Kawaii is practised in Taiwanese people's everyday life in relation to the process of democratisation and the formation of consumer society. I will then move to the discussion of the A-Bian Doll and its accessories, which is arguably the most significant example of how Kawaii is made tangible in Taiwanese politics. I will examine how Kawaii is appropriated as a familiar element from Taiwanese culture by former President Chen's staffers, and is then injected into ingredients drawn from Taiwanese baseball culture and the features of Chen to produce the A-Bian Doll and its accessories. By making and advertising the A-Bian Doll and its accessories, Chen's staffers create a new culture, and then feed this back into social circulation, mobilize supporters, and gain votes. Finally, I will investigate Bian Mi's (Chen's supporters) practices of consuming A-Bian accessories, and the concept of Kawaii conveyed by these commodities. I will explore how they buy, collect and use these commodities to express their national identity and participate in Taiwanese democracy.