企業管理學系
Permanent URI for this communityhttp://rportal.lib.ntnu.edu.tw/handle/20.500.12235/105
國立臺灣師範大學企業管理學系成立於2009年8月，以培養具全球視野的領導與管理專業人才為教育宗旨。為推動跨領域整合及提供學生彈性選擇，本學系打破系所籓籬，整合管理學院全院之資源提供學生多元化管理專業領域學習，學生於修完基礎管理課程後方決定其主修專業領域。本學系並積極推動跨領域之學術研究與實務推廣計畫，藉由與產業界緊密合作，讓教學與研究重心能與產業需求相結合，以厚植學生的競爭力。
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Item ACV in Taiwan. What’s Next? A Review of ACV’s strategies and future in Taiwan.(2017) POWEN LEE; Lee, Po-Wen無中文摘要Item A comparison of bullwhip effect in a single-stage supply chain for autocorrelated demands when using Correct, MA, and EWMA methods.(2010-07-01) 周世玉; Jui-Lin Wanga; Ju-Hsiu Kuob; Shih-yu Chouc; Sheng-Zhi WangdIn this paper, the three Correct, MA, and EWMA Methods for series demand function model (ARiMA(1, 0, 0), ARiMA(0, 0, 1), ARiMA(1, 0, 1)) have been described, formulated, and presented to examine the influence of forecast-updating methods between order quantity and actual demand in the amplifications of bullwhip effect. By using these forecast-updating methods comparison, the optimal solution of the bullwhip effect control Policies with a time-series technique under a basic one supply chain stage perspective can be obtained. Through the comparison of the more flexible bullwhip effect control Policies, a more efficient demand function model strategy of the parameter setting, using and the integrated application method in the supply chain management procedure was decided to use. In addition, a simulated procedure and systems analysis regarding these series demand uncertainty modeling parameters will be conducted to investigate the fluctuation effects on the amplifications of bullwhip effect. The proposed method permits controlling the retailer orders’ variability above the other factors in the bullwhip effect.Item Concierge Care Services (Hong Kong) Limited, GenderRe: Business Plan(2017) Finlayson, Dominick Michael; Finlayson, Dominick Michael無中文摘要Item Item Female online shoppers: Examining the mediating roles of e-satisfaction and e-trust on e-loyalty development.(2015-01-01) 周世玉; Shihyu Chou; Chi-Wen Chen; Jiun-You LinItem A Final Price Prediction Model for English Auctions -- A Neuro-Fuzzy Approach.(2013-02-01) 周世玉; Chin-Shien Lin; Shihyu Chou; Shih-Min Weng; Yu-Chen HsiehItem Item ORGANIZATIONAL CULTURE AND LEADERSHIP: LESSONS FROM STARBUCKS AND VIETTEL(2017) Binh Tran Thi; Binh Tran Thi無中文摘要Item Sparking the Cultural and Creative Industries with Partnership and Collaboration(2018) 高燕傑; Kao, Jeffrey YennoneItem Item Item Item 體驗行銷對節慶活動形象及重遊意圖影響之探討--以臺中元宵燈會為例(國立臺北大學企業管理學系, 2010-06-01) 周世玉; 蕭家旗; 陳麒文; 陳苡廷體驗行銷在各式的商業活動議題中已成為重要的觀念，但過去卻少有研究將體驗行銷的概念導入到節慶活動裡。本研究將Schmitt(1999)的體驗行銷理論與Baloglu and McCleary(1999)的節慶形象形成之概念相互結合，探討體驗行銷在台中元宵節慶活動中所扮演的角色，以及瞭解此行銷體驗如何形成認知及情感形象，並進一步觸動再遊的意圖。使用結構方程模型分析後發現，當體驗行銷能夠在節慶活動中充份表現時，該活動的認知形象會提昇，然而，此體驗行銷並不會直接影響節慶活動的情感形象，而是間接的透過認知形象來產生；此外，當節慶活動的認知以及／或情感形象較佳時，遊客的推薦及再遊玩的行為意圖會提高。研究結果確認了體驗行銷在節慶活動中是影響活動形象及重遊意圖的重要前置因素，此結論可供未來規劃舉辦相關節慶活動時參考。