自慢活-瞬光掠影 生活型態燈具創作設計研究

Abstract

在全球性的市場競爭中，網路普及全球訊息結構平面化，進而改變資本主義區域移動，脫離舊有認知傳統束縛，造成文化全球化，在這場激烈全球化資本主義市場競奪中，文化的地方標記獲得新經濟生態優勢。當地理經濟因素都被克服之後，文化的時代也因此逐漸抬頭。 本創作研究追根溯源，尋找東西方全球化的起始於18世紀末19世紀初，根據美國學者彭慕蘭（Kenneth Pomeranz）所提「大分流」現象是東西方歷史一個關鍵分流點。從歷史文獻裡看到18世紀起，西方如何影響中產階級生活形態至今，而東方晚明的文人消費心態，跟現今台灣當下消費心態及生活心態，又有某些相似處。於文獻探討當代生活形態分析研究，梳理西方18世紀後之生活形態歷史起源，及世界出現文化運動名稱解析，乃影響後續發展至現代自慢活生活型態發生，產生當代文化在地化設計改變和材料運用。本研究以具國際代表性2013國際米蘭傢具展，之國際燈具產品個案分析，探討目前全球化下國際材料運用趨勢。在延伸創作表現的理念與創作，以東方深層普世文化價值，融入在地特有材質與符號加值於文化在地化設計產品，設計符合現代生活形態用品，用以符合全球化製程量產工藝，創造文化產品更高價值。並以明朝物誌銘為典範，中國古典詩詞為精神做發展。反應當下生活形態的生活模式使用燈具為發展，應用現代科技搭配台灣在地特有材質設計文創商品，作為自慢活燈具發展骨架。 面對一個不確定的時代，自慢活是一種帶有宿命的積極性，在有限的時間內悠閒用創意過生活。自慢生活於社會階層主流中，有意識的隨波逐流，卻對自己的專業及其人生價值觀，相當自省的從容與自信。融入生活工藝的美學精神，在工藝設計產品中注入積極、愉快、正面的思考，展現自慢活人生。In the contemporary era, global market competition is changed because market information is easily accessible due to popularization by the internet. This has caused regions of capitalism to expand ignoring traditional market restrictions leading to a new form of global culture. This intense global capital market competition brings new economic advantages by enhancing cultural localization. After overcoming geographic distance and economic restrictions to individual regions in the global market, individual cultures gradually begin to stand out from within the global market. This research and the creative works are based on the evaluation of the globalization of the west and east cultures between the later 18th century and early 19th century. According American scholar, Kenneth Pomeranz’s book “The Great Divergence”, the phenomena of the great divergence is the critical point when the east and west cultures begin to divide in their rates of globalization. The great divergence theory discusses how historic records show that the western cultural attitudes of the 18th century are still affecting changes in the middle class lifestyle as well as attitudes of consumerism in the present day. However, Taiwan’s current day consumers still have many attitudes and lifestyles that were developed by scholars from the Ming Dynasty of the late 18th century. In this research I take a chronological look at the changes in current day western lifestyles, and analyze the global cultural movement beginning from the 18th century. I also look at how the global cultural movement influenced the ‘slow and confident new lifestyle’ movement and caused the contemporary design of cultural and material localizations. Real examples of light fixtures from the international exhibition Salone Internazionale Del Mobile 2013, Milan, were used in an individual case study to help me investigate how globalization has influencedthe use of materials in design and production. Concepts based on deep universal eastern culture and characteristic local materials are integrated into the designs for the creative work portion of this research to create cultural localized products. These products are produced by using standard global manufacturing processes and easily work in today’s contemporary lifestyle creating a higher value. Modern technology and local characteristic Taiwanese materials are used to create these light fixtures within the slow and confident lifestyle movement. I used Ming Dynasty inscription as a model and classical Chinese verse as inspiration to create designs that would fit into a contemporary lifestyle. The slow and confident new lifestyle movement is a kind of initiative karma, as far as within a limited time period we can approach daily life with a more leisurely attitude to bring more creativity to the future of this uncertain era. The slow paced lifestyle is a major social movement with the idea that awareness of professional and personal values influences how individuals reflect on self-esteem. By combining more positive and pleasant thinking and aesthetic inspiration to design creative daily life works we can present a slow and confident lifestyle.