藝術與金融跨界多元化投資商機之研析-以非同質化代幣為例

Abstract

依據Coin Desk，2020年上半年NFT總交易金額為1,370萬美元，而在2021年上半年驚人地增長至24.7億美元。即使在烏克蘭衝突與中美緊張關係等經濟黑天鵝 壓力下，NFT依然成為創作者前所未有的數位銷售管道（能力雜誌，2021）。再者，過去對於「NFT」的研究主要集中在區塊鏈技術方面，而本研究希望從「藝術金融」和「多元化投資新商機」的角度進行探討。以NFT投資者的視角，探討有關於「視覺藝術類型」的「NFT商業生態系統」所帶來的各種投資機會。如可妥善應用區塊鏈加密貨幣之新商業模式，不僅是未來的趨勢，且對國家、藝文界、藝術家、收藏家及投資者等，均有其正面的效益及良性的循環，同時可達到普惠金融，更是美學經濟、共享經濟、代幣經濟及平台經濟等再度的衍伸。希望藉此平台的誕生可讓藝術家們登上國際舞台達到真正的藝術無國界，進而振興藝術市場，惠及藝術家。透過ONES、昇恆昌、朱銘美術館NFT加密藝術品、蓮花時尚精品會館暨NFT等個案深入研析，以半結構式訪談法，針對藝術金融NFT所帶來的多元投資商機等議題進行深度訪談，受訪者領域包含創新金融科技、藝術金融、決策科學以及人工智慧。本研究發現NFT（非同質化代幣）在藝術金融市場中的重要性與影響力。成功在此市場吸引投資者，並讓NFT被收藏，需要提供獨特且高品質的藝術品、明確的價值評估及交易機制，以及有效的市場推廣策略。為NFT藝術金融市場上保持競爭力，需創造獨特優秀的藝術品，提供便捷的交易管道，並透過多元化推廣策略，來提升知名度和品牌形象；NFT市場需憑藉創新性、稀缺性、社群效應、跨界合作以及安全性等多元趨勢紅利因素，吸引各類投資。綜上，本研究認為「藝術幣」的推出非常適時，具有此特性，可以創造出藝術界多贏市場。必須建立完善的藝術金融市場，並帶動藝術投資，才能有效地振興藝術市場，共創真善美的藝術商業生態系統。According to Coin Desk, the total transaction amount of NFTs in the first half of 2020 was $13.7 million, which astonishingly surged to $2.47 billion in the first half of 2021. Despite the economic black swan pressures such as the conflict in Ukraine and the tense relations between China and the U.S., NFTs have still become an unprecedented digital sales channel for creators (Nengli Magazine, 2021). Furthermore, previous research on"NFTs" has primarily focused on blockchain technology. However, this study aims to explore the topic from the perspectives of "art finance" and "diversified investment opportunities" and from the viewpoint of NFT investors, to investigate various investment opportunities brought by the "NFT business ecosystem" in the "visual arts" category. Appropriately utilizing the new business model of blockchain cryptocurrency is not only a future trend, but also has positive benefits and virtuous cycles for nations, the art world, artists, collectors, and investors. It can achieve financial inclusion and further extend the aesthetic economy, sharing economy, token economy, and platform economy. It is hoped that the birth of this platform can allow artists to take the international stage, achieving true borderless art, thereby revitalizing the art market and benefiting artists.Through an in-depth analysis of cases such as ONES, Ever Rich, Juming Museum's NFT encrypted art, Lotus Fashion Boutique House, and NFT, and semi-structured interviews on the topics of diversified investment opportunities brought by Art Finance NFT, interviewees' fields include innovative fintech, art finance, decision science, and artificial intelligence. This study discovers the significance and impact of NFTs (Non-Fungible Tokens) in the art finance market. To successfully attract investors in this market and have NFTs collected, it is necessary to provide unique andhigh-quality artworks, clear value assessment and transaction mechanisms, as well as effective market promotion strategies. To maintain competitiveness in the NFT art finance market, it is essential to create unique and excellent artworks, provide convenient transaction channels, and enhance brand image and awareness through diversified promotion strategies; the NFT market needs to attract various types of investment with multiple trend dividends such as innovation, scarcity, community effects, cross-border cooperation, and security. In conclusion, this study believes that the launch of"Art Coins" is very timely and with these characteristics, it should be able to create a win-win market in the art world. A well-established art finance market must be established, and art investment must be stimulated to effectively revitalize the art market and jointly create a virtuous art business ecosystem of truth, goodness, and beauty.