有線電視與直播電視市場競爭策略研究：應用「產品差異化理論」於傳播媒體之檢驗與修正

dc.contributor	國立臺灣師範大學大眾傳播研究所	zh_tw
dc.contributor.author	陳炳宏	zh_tw
dc.date.accessioned	2014-10-30T09:30:47Z
dc.date.available	2014-10-30T09:30:47Z
dc.date.issued	2001/08-2003/01	zh_TW
dc.identifier	ntnulib_tp_H0903_04_006	zh_TW
dc.identifier.uri	http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/33449
dc.language	zh_TW	zh_TW
dc.relation	〈國科會專題研究計畫，NSC90-2412-H003-003-SSS〉	zh_tw
dc.subject.other	有線電視	zh_tw
dc.subject.other	直播衛星	zh_tw
dc.subject.other	產品差異化	zh_tw
dc.subject.other	大眾傳播媒體	zh_tw
dc.subject.other	競爭策略	zh_tw
dc.subject.other	Cable television	en_US
dc.subject.other	Direct broadcast satellite	en_US
dc.subject.other	Product differentiation	en_US
dc.subject.other	Mass communication media	en_US
dc.subject.other	Competitive startegy	en_US
dc.title	有線電視與直播電視市場競爭策略研究：應用「產品差異化理論」於傳播媒體之檢驗與修正	zh_tw
dc.title	Market Strategies of Cable Television and Broadcast Satellite Services --- Application of the Product Differentiation Theory to Mass Media	en_US

Files

Now showing 1 - 1 of 1