運動鞋收藏者收藏行為之研究

Abstract

本研究旨在探討運動鞋收藏者的收藏行為，分析收藏者收藏運動鞋符號的象徵意義及其收藏的過程，並且分析收藏者從中如何獲得自我認同。本研究採用文獻分析法與深度訪談法，針對過去的相關文獻，探討運動鞋收藏者的收藏行為之相關理念，並針對有收藏運動鞋之收藏者，實施深度訪談，以更瞭解受訪者實際的收藏情況。研究結果發現，運動鞋目前的符號可分為五大類，分別為製作方法、球員代言、聯名款、限量款與個人故事，各具有不同的意義。另外，運動鞋收藏者大多是在被動接觸到運動鞋後，才開始對運動鞋產生興趣，進而開始收藏。收藏者的收藏過程，根據收藏行為取得收藏品的過程，分為三個階段進行，依序為「進入期：與運動鞋第一次相遇，收藏者尚未取得運動鞋，但內心已經產生狂熱的情感」、「沉浸期：收藏者取得運動鞋，與運動鞋的關係最為密切，也是收藏者最享受的一刻」與「沉澱期：經過不斷完成收藏目標後 ，收藏者會反覆思考收藏行為之意義，進而決定重新設定目標或是停止收藏，收藏者與運動鞋的關係，處於重建的階段」。而在這三個階段當中，收藏者認同的四向度的流動依序「收藏者與運動鞋－主題：主要收藏款式、Jordan鞋之於收藏者」、「分享與使用－收藏者與收藏團體、收藏行為：認識同好、運動鞋的保存、運動鞋之買賣行為」、「收藏者與自我－領悟：收藏運動鞋的深刻經驗、收藏運動鞋的樂趣、收藏運動鞋之意義」。收藏者收藏運動鞋，將運動鞋的定位由「世俗」轉化為「神聖」，並藉由運動鞋與收藏社群產生互動，從中領悟收藏行為在自我生命中的意義，進而建構不同的收藏面貌。

The purpose of this research is to analyze the the Collector’s Collecting Behavior, the meaning of symbol, the collecting process and the Self-Identity. The research methods include literature review and in-depth interview, in order to realize interviewee’s real collecting situation. The results tell that there are five categories in sports shoes symbol: producing method, player endorsement, cooperation between companies, limited edition and personal story. Also, most of the collectors start collecting shoes after they are interested in shoes. According to collecting behaviors, there are three procedures in collecting, collectors’ first meeting with the shoes, then, they buy the shoes and have the most intimate relationship with the shoes, this is also the period that they enjoy the most, lastly, collectors start wondering whether their collecting is worth it or not, should they keep collecting or stop. During the three procedures, there are four aspects of identification. First, collector and sports shoes-theme: major types of collecting and the meaning of Jordan shoes to collectors. Second, share and use-collector and collecting group: the interactions between collectors, shoes’ preservation and business transactions of collection. Third, collector and self-grasp: special experiences in collecting shoes, the happiness of collecting shoes and the meaning of collecting. Collectors collecting shoes, turning the shoes from ilisins to sacred, and also understand the meaning of collecting in their life, in order to construct various collecting behaviors.