職場社群媒體使用者動機與自我揭露之研究

Abstract

隨著傳播科技不斷的演進與創新，扭轉了人們之間互動與溝通的模式，從以往面對面的溝通接觸演變至現今的線上交流，社群媒體成為人們生活中即時分享和獲取生活資訊的重要媒介。近年來，以商業為導向的社群逐漸興起與普及，其具備獨特的社交功能及特色，不僅改變傳統的社交型態也已成為新興的商業社群平台，讓職場領域中的使用者皆能藉由此平台拓展專業人脈並交換看法意見。然而，目前國內鮮少以職場社群媒體使用者動機與自我揭露作為研究，因此本研究以職場社群網站使用者作為研究對象，針對目前已使用職場社群媒體的使用者進行此題目探討，試著去瞭解使用者在職場社群媒體中的動機與自我揭露的情況，並探討二者之間的關聯性，參考相關文獻，以問卷調查法於網路發放問卷，共回收419份有效問卷。研究結果發現，職場社群媒體使用動機各構面對於自我揭露的影響，整體趨於中上程度。而各構面間以自我價值與個人利益與使用動機最具關聯性。With the continuous evolution and innovation of communication technology, the mode of interaction and communication between people has been reversed. From face-to-face communication in the past to online communication today, social media has become an important medium for people to share and obtain life information in real time. In recent years, business-oriented communities have gradually emerged and popularized. They have unique social functions and characteristics, which not only change the traditional social mode, but also become an emerging business community platform, allowing users in the workplace to Use this platform to expand professional contacts and exchange opinions.However, there are few studies on the motivation and self-disclosure of workplace social media users in Taiwan. Therefore, this study takes workplace social media website users as the research object, and discusses this topic for users who have used workplace social media. Try to understand the user's motivation and self-disclosure in workplace social media, and explore the correlation between the two, refer to relevant literature, and distribute questionnaires on the Internet using the questionnaire survey method. A total of 419 valid questionnaires were recovered. The results of the study found that the influence of various aspects of workplace social media use motivation on self-disclosure generally tends to be moderate to high. The self-worth, personal interests and use motivation arethe most relevant among all aspects.