Peer Identification, Online Brand Community Identification and Brand Loyalty: Brand-Community Identity Fusion as a Moderator.
| dc.contributor | 國立臺灣師範大學管理研究所 | zh_TW |
| dc.contributor.author | 王仕茹 | zh_TW |
| dc.contributor.author | Wang, Shih-Ju | en_US |
| dc.contributor.author | Heng-Chiang Huang | en_US |
| dc.contributor.author | Jui-Che Chang | en_US |
| dc.date.accessioned | 2016-03-22T06:51:47Z | |
| dc.date.available | 2016-03-22T06:51:47Z | |
| dc.date.issued | 2014-06-26 | |
| dc.identifier | ntnulib_tp_I0108_02_027 | |
| dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/77114 | |
| dc.language | en_US | |
| dc.relation | 2014 AIB Annual Meeting, Academy of International Business, Vancouver, Canada. | en_US |
| dc.title | Peer Identification, Online Brand Community Identification and Brand Loyalty: Brand-Community Identity Fusion as a Moderator. | en_US |