大眾文化圖像的藝術
Abstract
大眾文化圖像出現在十九世紀西方工業化都會的大眾文化中，其形式包括報紙插圖、雜誌攝影、電視和電影影像、廣告設計、漫畫和偵探小說…等圖像，是一經由機械大量複製化的產品，因此，它具有商品化、標準化和強制化等文化工業生產特徵。
早期現代藝術前衛運動中，已有少數藝術家對這些大眾文化圖像投以關注，並藉以顛覆既有傳統美學而運用在其藝術創作中。直到六○年代藝術有了重大轉向；向來為大多數現代藝術所鄙視的大眾文化，轉眼成為後現代藝術的寵兒，大眾文化圖像更成為後現代藝術家大量挪用或引用的藝術創作題材。
大眾文化圖像的藝術策略改變了藝術的創作思維、意識形態和科學技術…等，將藝術從原本追求原創性、崇高性與純粹性的現代藝術抽象主流，轉而朝向挪用性、親民性和混搭性的後現代藝術多元形式。六○年代以後，大眾文化圖像已成為新藝術誕生的重要媒介。
The mass culture images first appeared during the 19th century industrialization in the West, they are often found on mass media such as newspaper illustrations, magazines, photography, television and film images, advertising design, comic books, detective stories, etc. These imageries are closely connected to mechanical reproduction, and therefore they are attributed to the industrial ideology of commercialization, standardization, and mandatory production controls. At the time of the dawn of avant-garde movement, some artists had found inspiration in the mass culture images. As a result, these avant-garde artists whose work was opposed to mainstream culture values had abandoned the traditional conception of art. It was not until the 1960s that many artists started to deploy the term “mass culture” to denote the expression of postmodern art to the public. Mass culture was despised in the modern art world; however, it turns out to be the instant darling of postmodern art world. The novelties of mass culture became increasingly appealing to the art world. Hence, artists’ appropriation of mass culture icons and mass media has become deeply associated with postmodern art. Mass culture images have dramatically altered the strategy used by artists to produce art; these strategies include: creative thinking of the art, ideology of the art, and the science of the art, to just name a few, as everything is becoming more in lined with postmodern emphasis on appropriation, affinity, and hybridity. The ideology of the time enables artists to challenge the existing paradigms about the practice of art closely tied to the following principles: originality, sublimity, and purity of modernist abstraction. Since the beginning of 1960s, mass culture image has become an important medium of the newly created art movement.
The mass culture images first appeared during the 19th century industrialization in the West, they are often found on mass media such as newspaper illustrations, magazines, photography, television and film images, advertising design, comic books, detective stories, etc. These imageries are closely connected to mechanical reproduction, and therefore they are attributed to the industrial ideology of commercialization, standardization, and mandatory production controls. At the time of the dawn of avant-garde movement, some artists had found inspiration in the mass culture images. As a result, these avant-garde artists whose work was opposed to mainstream culture values had abandoned the traditional conception of art. It was not until the 1960s that many artists started to deploy the term “mass culture” to denote the expression of postmodern art to the public. Mass culture was despised in the modern art world; however, it turns out to be the instant darling of postmodern art world. The novelties of mass culture became increasingly appealing to the art world. Hence, artists’ appropriation of mass culture icons and mass media has become deeply associated with postmodern art. Mass culture images have dramatically altered the strategy used by artists to produce art; these strategies include: creative thinking of the art, ideology of the art, and the science of the art, to just name a few, as everything is becoming more in lined with postmodern emphasis on appropriation, affinity, and hybridity. The ideology of the time enables artists to challenge the existing paradigms about the practice of art closely tied to the following principles: originality, sublimity, and purity of modernist abstraction. Since the beginning of 1960s, mass culture image has become an important medium of the newly created art movement.
Description
Keywords
大眾文化, 大眾文化圖像, 挪用, 混搭, mass culture, mass culture images, appropriation, hybrid.