表演團隊多角化經營之研究—以台北青年管樂團為例

Abstract

民間演藝團隊是表演團體的主幹，為求財務穩定、降低對政府補助之依賴性，團隊除積極演出製作與觀眾開發，並跨足其他領域，例如以多角化經營。台北青年管樂團，是臺灣相當早期成立的管樂團之一。樂團成立於1979年，創立初衷是期望提供非音樂系的學生一個能夠參與合奏及演出的平台，之後隨組織改組、政府資源挹注，以及國內藝文素質的提升，經營方向轉往專業化發展，同時為增加社會影響力，開始多角化經營。除原來由菁英資深團員為主的台北青年管樂團，另設有青管二團、青少年團、少年團、少年二團等不同型態的管樂演奏團體，亦定期舉辦協奏曲大賽、陽光管樂夏令營等，可說是規模相當完整龐大的民間全國性表演團體。本研究旨在探討表演團隊多角化經營，以文獻分析法與個案研究法進行，並輔以觀察與深度訪談蒐集資料，透過一對一焦點訪談深入探討台北青年管樂團多角化策略之成因、形式、成效與未來發展，包含其組織現況與財務結構、附屬團隊經營之教育意義與社會回饋、音樂會企劃與觀眾開發等。研究結論希冀提出台北青年管樂團未來展望建議，並作為其他表演團隊經營之參考。Performing arts groups are the backbone of performing arts organizations. These groups strive for financial independence by minimizing their dependence on government funding through active engagement in performance production, audience expansion and diversification of their operations. Taipei Wind Orchestra and Symphonic Band, established in 1979, stands as one of Taiwan's pioneering wind ensembles. Initially established to offer non-music major students a platform for ensemble participation and performance, with changes in its organizational structure, increased government support, and a rise in artistic appreciation, the ensemble shifted its focus towards professional development. Furthermore, to amplify its social impact, it adopted a diversified operational strategy. The ensemble has expanded beyond its original composition of elite and experienced membersto include a variety of wind ensembles such as the Second Symphonic Band and three Concert Bands. By regularly organizing events like concerto competitions and Sunshine Wind Ensemble Summer Camp, Taipei Wind Orchestra and Symphonic Band has established itself as a significant and comprehensive private performing arts group with a national reach.The research’s objective is to glean insights into the diversified operations of performing arts group. Adopting a qualitative research approach, it focuses on a case study methodology and document analysis, complemented by observational methods and in-depth interviews. Through one-on-one interviews, the research investigates the underlying reasons, form, outcomes and future prospects of the diversification strategies implemented by the Taipei Wind Orchestra and Symphonic Band. This examination encompasses the organization's operational status, financial health, the educational and social value of its subsidiary ensembles, as well as strategies for concert planning and audience development. The study's conclusions aim to offer strategic recommendations for the future progression of the Taipei Wind Orchestra and Symphonic Band. Furthermore, the research aspires to providing a model applicable to analogous performing arts groups.