教科書編輯者資訊需求與資訊尋求行為研究–以全華圖書出版社為例

Abstract

本研究之目的在探討教科書編輯者資訊需求的現況，以及為了滿足資訊需求而引發的資訊尋求行為，並比較在不同背景變項下，教科書編輯者的資訊需求及資訊尋求行為之差異情形。本研究以任職於全華圖書出版社之執行編輯與美術編輯為研究對象，採用問卷調查法進行，使用自行編製之「教科書編輯者資訊需求與資訊尋求行為調查問卷」為研究工具，並於網路問卷回收後，針對有意願之編輯者進行半結構式訪談，以作為問卷結果之輔助。研究共計回收 53 份有效問卷，並訪問執行編輯 3 人，美術編輯 2 人。問卷結果以描述性統計、獨立樣本 t 檢定、單因子變異數分析等統計方法進行分析。

研究結果發現，教科書編輯者在為了完成工作任務時最容易產生相關資訊需求；在所需資訊方面，需要專業技能、合作溝通、創意表現相關資訊，尤其對創意表現資訊的需求最高；最常使用搜尋引擎作為資訊尋求管道，使用資源包含網頁與網路社群；在尋求資訊時，最重視資訊的品質與可得性。另外，年長之教科書編輯者對於拍照與攝影技巧資訊有更高的需求；執行編輯較願意透過使用搜尋引擎、詢問公司有相關經驗的主管或同仁、自身經驗與資源，以及公司的培訓課程獲取資訊；美術編輯除了同樣使用搜尋引擎、自身經驗與資源、詢問公司有相關經驗的主管或同仁外，也較願意經由網路書店或實體書店來獲取資訊。

最後統整研究結論與建議，提供教科書產業與未來學術研究作參考。The purpose of this study was to examine the current status of textbook editors' information needs and the information seeking behaviors induced to satisfy those needs. This study also compared the differences in textbook editors' information needs and information seeking behaviors across different contextual variables.

This study took the executive editors and art editors working in Chuan Hwa Book as the research subjects. A questionnaire survey was adopted, using the self-developed "Survey on Information Needs and Information Seeking Behavior of Textbook Editors" as theresearch instrument. Semi-structured interviews were conducted with voluntary editors after the online questionnaires were collected to support the results of the questionnaire. A total of 53 valid questionnaires were returned, and three executive editors and two art editors were interviewed. The results were analyzed by descriptive statistics, independent sample t-test, and one-way ANOVA.This study found that textbook editors were most likely to have information needs in order to accomplish their work. In terms of information needs, professional skills, collaborative communication, and creative expression were needed, with the highest demand for creative expression. Search engines were the most commonly used channel for seeking information, and the resources they accessed included web pages and online communities. When seeking information, they attached the greatest importanceto the quality and availability of information. In addition, older textbook editors have a higher demand for information on the skills of taking photos; executive editors are more likely to obtain information through search engines, asking their supervisors or colleagues in the company who have relevant experience, their own experience and resources, and the company's training programs; and art editors are more likely to obtain information through online bookstores or brick-and-mortar bookstores, in addition to using search engines, their own experience and resources, and asking their supervisors or colleagues in the company who already possess the relevant experience.

Finally, the conclusions and recommendations of this study are summarized for the reference of the textbook industry and future academic research.