以科技接受模式與科技準備度探討新北市立圖書館使用者對電子書網站行為意圖之研究

Abstract

數位閱讀已逐漸成為現代人吸取知識的主要模式之一，自各種數位設備如智慧型手機、平板電腦、電子書閱讀器出現後，隨著技術的進步與內容多元化，使民眾在生活中對電子書的使用更加依賴。國內的公共圖書館也與時俱進，推行數位政策，對於電子書館藏的發展越發重視。本研究以科技接受模式與科技準備度為理論基礎，探討新北市立圖書館的使用者對於電子書網站的使用情形、行為意圖及接受度。本研究發放網路和紙本問卷，共獲得322份有效問卷，再利用SPSS 23.0進行統計分析，歸納研究結論如下：(一)問卷填答結果女性多於男性、以18-30歲族群為最多、居住於新北市行政區者佔六成。(二)使用者之數位設備使用、科技準備度會影響對於電子書網站知覺有用性與知覺易用性之感受。(三)使用者對於電子書網站知覺易用性會影響知覺有用性。(四)使用者對於電子書網站知覺有用性與知覺易用性會影響使用態度。(五)使用者對於電子書網站知覺有用性與使用態度會影響行為意圖。(六)使用者對於電子書網站行為意圖會影響實際使用行為。(七)使用者性別僅影響創新性和知覺易用性、使用者年齡會影響不安全性和知覺易用性。依據研究結果提出四點建議：(一)分析電子書網站平臺的利用情況並篩選更新。(二)定期進行電子書使用者之個人化分析，以推廣電子書資源。(三)提升電子書館藏的豐富度與品質。(四)針對不同族群需求舉辦電子書利用教育或數位課程。Digital reading has gradually become one of the primary ways for modern people to acquire knowledge. With the advent of various digital devices such as smartphones, tablets, and e-readers, coupled with advancements in technology and the diversification of content, people have become more reliant on e-books in their daily lives. Public libraries in Taiwan have also kept pace with the times, implementing digital policies and placing increasing importance on the development of their e-book collections.This study is based on the Technology Acceptance Model (TAM) and Technology Readiness Index (TRI) to explore the usage, behavioral intentions, and acceptance of e-book websites among users of the New Taipei City Library. A total of 322 valid responses were collected through online and paper questionnaires and were analyzed using SPSS 23.0. The research conclusions are summarized as follows: (a) The majority of respondents were female, most were aged 18-30, and 60% resided in New Taipei City. (b) Users' usage of digital devices and their technology readiness affect their perceptions of the perceived usefulness and perceived ease of use of e-book websites. (c) Users' perceived ease of use of e-book websites affect their perceived usefulness. (d) Users' perceptions of the perceived usefulness and perceived ease of use of e-book websites affect their attitudes towards using. (e) Users' perceptions of the perceived usefulness and their attitudes towards e-book websites affect their behavioral intentions. (f) Users' behavioral intentions towards e-book websites affect their actual usage behavior. (g) User gender only affects innovativeness and perceived ease of use, while user age affects insecurity and perceived ease of use. Based on the research results, four suggestions are proposed: (a) Analyze the utilization of e-book website platforms and conduct regular updates and filtering. (b) Conduct regular personalized analysis of e-book users to promote e-book resources. (c) Enhance the richness and qualityof the e-book collection. (d) Organize e-book usage education or digital courses tailored to the needs of different demographic groups.