消費者行為在生活滿意度上的文化差異

Abstract

這項研究的重點是對他們花費在一些事情的消費模式，從個人和他們的感情之間的關係。此外，消費者的感情，什麼是分析影響通過估計他們的消費模式如何是他們的感情會進行。通過這種分析，將會使亞洲和拉丁美洲的文化和他們對花錢的行為和購買的方式和什麼影響他們之間的感情比較有衝動去購買某些物品。即採取更多考慮的參數是一個人的生活滿意度，並在此之後，可靠性和有效性體現在消費者的生活中的變化和情況。幾種類型的數據將顯示受訪者的生活質量。生活滿意可由因素如所影響：當前情緒及其解釋的方式，但在大多數情況下，這些是可以控制的。在生活滿意度的判斷點不得不關注的重要意義是，幸福，他們的消費模式，以及如何這種模式，他們消費後的感受。與主觀幸福感包括不同的概念，從一時的情緒對生活滿意度世界的判斷，並從抑鬱到興奮比較。雖然有更多的尺度，因為它是該領域在行為科學中，他們生活的人的評價進行了研究，（Diener, 2003），包括需要更多的分析和研究一些問題，這是個人的福祉的研究非常有用，一些他們是，哪些類型的主觀幸福感的措施是最相關的哪些類型的政策，以及如何影響標準的分數，（Diener，2012）。因為它是上面提到的，只著眼於各培養的分數，它們的生活滿意度和他們的購買方式之間的關聯。This study focuses on the relation between some spending patterns from individuals and their feelings towards the things that they spend on. Also, an analysis of the consumer’s feelings and what influences their feelings will be made, by estimating how their spending patterns are. By doing this analysis will make a comparison of the feelings between Asian and Latin American cultures and their behavior on spending money and ways of buying and what influences them to have the impulse to buy certain items. The parameter that is taken more into consideration is an individual’s life satisfaction, and after that, the reliability and validity reflects to the changes and the circumstances in the consumer’s lives. Several types of data will indicate the quality of the respondents’ lives. Life satisfaction can be influenced by factors such as: current mood and their way of interpretation, but in most cases these can be controlled. In this model of life satisfaction the judgment points that had an importance of attention were, happiness, their spending pattern, and how they feel after spending. Comparing with SWB that includes diverse concepts ranging from momentary moods to global judgments of life satisfaction, and from depression to euphoria. Although there are more scales that are useful in research on individual’s well-being because it is the field in the behavioral sciences in which people’s evaluation of their lives are studied, (Diener 2003) and includes some questions that need more analysis and research, some of them are, which types of subjective well-being measures are most relevant to which types of policies, and how standards influence the scores, (Diener, 2012). As it is mentioned above, is focusing only in the association between the scores of each culture, their life satisfaction and their way of buying.