品牌識别與包裝識别關係之研究 以國際知名品牌視覺設計格式架構分析為例

No Thumbnail Available

Date

2013

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

本創作研究是以包裝設計中的「格式架構」為研究主題,透過品牌識別及包裝識別的相關文獻研究後,主要重點在探討包裝「格式架構」系統對於包裝設計的關係。藉由相關論述分析研究與主題式創作找出兩者的關聯性,期能制定一套品牌與包裝的規劃模組。從研究分析國內外相關文獻及多年對商業包裝的工作經驗,經由研究分析後加以歸納分類,最後提出研究結論並試創作。 第一章緒論主要內容說明研究動機、創作研究目的、研究創作方法;第二章文獻探討是以品牌定義及包裝功能相關學理討論,包含「包裝格式架構上的色彩論述」及「包裝格式架構上的格式論述」等章節逐一說明。第三章是以品牌識別與包裝格式架構分析為研究章節,將說明「如何審視包裝設計上與品牌的關係」。第四章為國際知名品牌案例分析,將收集整理國際知名品牌之「包裝形象分析」。最後一章提出具體結論與建議。相關問題探討與未來創作發展之可能性。 本創作研究之具體研究價值,在於界定在平面設計的定義上,格式架構(Template)、型態(Form)及版式(Format)轉換於包裝識別系統上的應用性及可能性。
This study is aimed at the “template” of packaging design, and the thesis focuses on the connection between package template and packaging design via the research of brand identity with package identity. The works were created by means of the relevant researches and studies to find out the connection between them, and build up a planning module upon brand and package. From gathering global relevant documents and years of commercial packaging design working experiences, and then analyzing and inducing all materials, the thesis conclusion and creative works were inspired hereinafter. Chapter I, preface, describes study motive, purpose, and approaches to the creative works. Chapter II, bibliography, discusses the theories upon branding and package functions, including “color theory upon package template” and “form theory upon package template”. Chapter III focuses on analysis of brand identity and package template, demonstrates “how to evaluate the relationship of packaging design and branding”. Chapter IV studies on global well-known brands to portray package images of these brands. The concrete conclusions and suggestions were proposed at the last chapter, and discussions of relevant enquires and possibilities of creation development as well. The value of this study consists in the definitions of template, form, and format in graphic design field, and the applications and possibilities of these three factors adapted in packaging design as well.

Description

Keywords

格式架構, 格式, 版式, Template, Form, Format

Citation

Collections

Endorsement

Review

Supplemented By

Referenced By