Sparking the Cultural and Creative Industries with Partnership and Collaboration

Abstract

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The cultural and creative industries often consist of a small percentage of a nation’s GDP but are steadily growing in size and importance, as countries begin to see these industries as representative of their specific cultural and creative traits. One such country is Taiwan, who is learning to leverage its talents to promote local products but also grow its global recognition while increasing exports. Even though many governmental and financial support mechanisms are in place, they are limited; thus, partnership and collaboration both within the industries and across other industries are critical for companies and organizations to expand their business. This paper will explore how these concepts have played out in specific business cases to understand how they can be models for other companies’ future growth.