點矩陣全像片應用於數位典藏之創新加值研究
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2009
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Abstract
由於點矩陣全像片在不同角度觀察可以看到不同的光影變化，除具有即時辨識的特徵，且無法透過複印設備複製，因此近年來全像科技被廣泛的運用在安全文件之中，例如護照、證件以及各國新版鈔券等等。然而，全像片的光影變化效果不僅僅是可以應用在防偽功能之中，其豐富的色彩變化更具有獨特的視覺藝術美感。
因此本研究主要的目的就是結合全像技術與數位典藏內容製作出全像片加值產品，除設計出具有多重防偽功能的全像片以保護加值產品，並藉由全像片的高防製門檻以達品牌保護的功能外，亦將全像片獨特的光影效果與數位典藏文物做整合設計，為產品添加動態的視覺美感，提昇加值產品的內容深度及附加價值。
最後，在完成了全像片加值產品的設計之後，並將產品由製造進而導向行銷，以「故事行銷」的手法賦予全像加值產品一個動人的故事，並進行品牌推廣、產品定位與SWOT分析，以做為後續產品加值應用之參考依據。
When the dot matrix hologram is observed from different angles, it has the feature of iridescence which is unable to be copied by reprographic machines. As a result, holography has been applied to security documents, such as passports, certificates and new banknotes in many countries. However, the light diffraction effect not only brings benefits to the applications of anti-counterfeiting but also to the unique aesthetic perception of visual arts. This main purpose of this research aims at combining holography and the content of digital archives to design the value-added application. It can be used to the design of holograms with multiple anti-counterfeit functions to protect products and to increase the barrier for counterfeiters. Besides, it can also be applied into the integrated design of the unique light refraction of hologram and digital archives. The addition of dynamic visual aesthetics to static products is an intention to advance the content of value-added products. After the value-added products are designed and manufactured, the branding and marketing are introduced. They will give a touching story as the “story marketing” strategy for the brand promotion, product positioning, and analysis of SWOT as a reference to the follow-up researches.
When the dot matrix hologram is observed from different angles, it has the feature of iridescence which is unable to be copied by reprographic machines. As a result, holography has been applied to security documents, such as passports, certificates and new banknotes in many countries. However, the light diffraction effect not only brings benefits to the applications of anti-counterfeiting but also to the unique aesthetic perception of visual arts. This main purpose of this research aims at combining holography and the content of digital archives to design the value-added application. It can be used to the design of holograms with multiple anti-counterfeit functions to protect products and to increase the barrier for counterfeiters. Besides, it can also be applied into the integrated design of the unique light refraction of hologram and digital archives. The addition of dynamic visual aesthetics to static products is an intention to advance the content of value-added products. After the value-added products are designed and manufactured, the branding and marketing are introduced. They will give a touching story as the “story marketing” strategy for the brand promotion, product positioning, and analysis of SWOT as a reference to the follow-up researches.
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點矩陣全像片, 防偽科技, 加值應用, 故事行銷, dot matrix hologram, anti-counterfeiting technology, value-added application, story marketing