化育奧運跆拳道華人男子第一金—忠武道館營運策略之研究

Abstract

化育奧運跆拳道華人男子第一金-忠武道館營運策略之研究 研究生：蘇勝宏 摘要 指導教授：李建興博士

忠武跆拳道館1989年創立， 1998年起道館選手開始在國際賽事嶄露頭角，榮獲眾多佳績，奧運一金一銅的殊榮，2009年聽障奧運、2013年青年奧運也分別奪金；回歸基層執教，平鎮高中2015年完成全中運高女四連霸，更輔導學生開設道館，在少子化的時刻，忠武體系分館逆勢擴展至11家，學員總人數將近400人。研究者本身參與跆拳道運動二十餘年，感佩忠武道館成功發展；本研究目的在了解忠武跆拳道館競技發展與基層普及的成功關鍵，研究課題著重於道館的經營策略與訓練模式，透過文獻彙整、參與觀察與深入訪談，發現忠武體系道館統一採購器材服裝、聯合測驗，有效降低成本與提高品牌價值，高額軟硬體投資、多元器材運用與課程設計、奧運金牌的口碑是道館經營成功的關鍵；訓練方面，重視選手身體能力的全面發展，透過多元運動參與達到訓練目的，主動壓制、積極進攻的打法造就奧運金牌，引領世界跆拳道技戰術發展；綜合研究結果，了解到：一、信任與無私的支持，成就開枝散葉的忠武道館體系，二、創新戰術與訓練，樹立跨領域奧運奪金的佳績。The Study on Cultivating Chinese First Olympic Men’s Taekwondo Gold Medal- Zonhwu Taekwondo Training Center’s Strategy Student：Su, Sheng-Hung Adviser：Lee, Chien-Shing Abstract Zongwu Taekwondo was founded in 1989. The players of it have emerged at international events since 1998. They won numerous medals, especially one Olympic Gold Medal and one Olympic Bronze Medal. They also won the gold medals in 2009 Deaflympics and 2013 Youth Olympic Games. Returning to coach the grassroots, Pingzhen High School won four straight in National High School Sports Tournaments. They guide their students to set up Taekwondo Gymnasiums. In the era of low birth rate, Zongwu system expands to 11 branches. The total number of students is nearly 400. The researcher has involved in Taekwondo for 20 years and admires Coach Qiu sacrifices his health and family to achieve the glory of international events again and again. At the time of achieving the peak of academic, its business is also getting better and better. Thus, the researcher does the study of Zongwu Taekwondo Gymnasium by participating, observing, interviewing and aggregating literatures. We discover that they adopt unified purchasing and unified testing. Thus, the cost can be lower with the quality becoming higher. The keys of being successful are large investment on soft wares and hard wares, multi-adoptions of equipments, course designs and the reputation of gainning gold medals. Besides, concerning the aspect of training, Zongwu Taekwondo takes regard on physical training and development. Through participating various sports items and achieving the goal of trainging, Zongwu Taekwondo attacks actively and is able to gain the gold medals. They are leading the development of Taekwondo of the world. Thus, we gets the points: 1. The support of trust and selfless achieves the flourishing of Zongwu system. 2. The innovative strategy and training establish the myth of Olympic Gold Medals.