數位出版從業人員專業能力之研究

Abstract

隨著數位出版逐漸成為下一波出版主流趨勢,傳統出版產業人才的培育也必須配合產業轉型,以加速出版產業之數位化,有鑑於此,本研究以數位出版產業為對象,探討數位出版產業從業人員所需具備之專業能力,以供傳統出版人員轉型時之參考。研究首先採用文獻探討方式,以瞭解數位出版產業之現況,再透過層級結構問卷發送,以FuzzyAHP層級分析法建構完整能力層級、指標。研究結果顯示:(1)數位版產業主要之職務可分為行銷企劃人員、內容製作人員、程式設計工程師三項。(2)數位出版從業人員所應具備之專業能力,共包含4大主要構面,7項能項目及32個能力指標。(3)數位出版產業對專業能力之需求,能力構面上,以「系統開發」能力權重值最高,而能力指標中以「瞭解數位檔案加密方式」權重值最高,同時也最為數位出版從業人員所需要。

This study explores what professional competencies that digital publishing industry employees must possess. The result is for traditional publishing employees’ reference when they have to make changes. In this study, a literature review was conducted to collect information on the current development of digital publishing industry. Through the Analytic Hierarchy Process (FAHP) questionnaires, this study constructs a complete competence hierarchy and indicators. At the end, conclusions were reached as follows :( 1) The main occupations in the digital publishing industry are marketing planners, content writers and programmers. (2) The professional competencies people in digital publishing must possess can be categorized into 4 dimensions, 7 competence categories and 32 competence indicators.(3) Considering the demand for professional competencies in digital publishing industry, System Development Competence Dimension is weighted the most. Among competence indicators, “knowing how to encrypt digital files” is most required by digital publishing employees.