生成式人工智慧使用之內在機制與其雙面效應對設計師創意表現的影響：整合專業認同與意義追尋的觀點

Abstract

人工智慧的領域可能並不新穎，但仍可被視為處於萌芽階段。隨著創意產業爭相創建越來越先進的生成式人工智慧工具，並競相成為首批實施這些新技術的企業，它們往往未考慮這樣做的潛在影響。鑒於這個領域的崭新性以及之前關於其對創意產業影響的研究缺乏，本研究對於負責創意團隊的管理者來說，提供了一個警示，提醒他們關注人工智慧使用對專業身份感、意義感和創意產出等方面的影響，並為人工智慧使用對專業藝術家這一特定領域的影響提供了實證結果。本研究依賴於從 Prolific 平台收集的294名專業藝術家的回應，並經過多重篩選以確保準確性。本研究將專業藝術家定義為擁有藝術/設計相關領域的正式教育，或在該行業擁有工作經歷（或曾經擁有）的個體。利用部分最小二乘結構方程模型（PLS-SEM），本研究結果顯示專業藝術家使用人工智慧與其專業身份感、意義感和感知創意之間存在正向關係。這意味著在支持性環境中使用人工智慧可以增強藝術家的身份感、從創意工作中獲得的意義感以及展現的創意。相反，在非支持性環境中則會導致相反的結果。就警示因素而言，本研究建議管理者更好地考慮影響其下屬的因素，例如在本案例中是生成式人工智慧這一有爭議的新技術的實施The field of Artificial Intelligence might not be new, but it could still be considered to be in its nascent stages. As the creative industry races to create more and more sophisticated Generative AI tools, and compete to be the first to implement these new technologies, they often fail to take into consideration the potential impact of doing so. Given how new this field are and the lack of previous research regarding its impact on the creative industry, this research serves as a warning to managers in charge of a group of creatives on the impact of AI usage on their professional identity, perception of meaningfulness, and creativity output, as well as a contributor of empirical results on the field of AI usage impact on the specific domain of professional artists. This study relies on responses from 294 professional artists gathered from the platform Prolific, screened through several filters to ensure accuracy. Professional artists are defined by this study as those who possess a formal education in art/design related fields, or those who possess a job (or previously do so) in said industry. Using PLS-SEM, the results of this study explain how AI usage by professional artists has a positive relationship with their professional identity, perception of meaningfulness, and perceived creativity. This implies that AI usage in a supportive environment could enhance artistic identity, the meaning derived from creative work, and the creativity exuded. Within a non-supportive environment on the other hand would result in the opposite. In terms of the warning factor, this research suggests managers take better consideration of the things affecting those under their lead, such as in this case the implementation of controversial new technology, Generative AI.