信任對於知識分享、客戶關係管理,及創新能力之影響

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2014

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In the new epoch of knowledge economy, organizations have experienced ever-rising intense competition. Knowledge is the major determinant of organizational competitive advantage and sustained grow, while knowledge management plays a key role in enhancing the competitiveness of the organization. The purpose of this research is to explore the relations between trust, knowledge sharing, customer relationship management, and innovation capabilities in human resource industry in Taiwan. A trust, knowledge sharing, customer relationship management and innovation capabilities (TKICC) Model developed by Shih and Lee, was measured by using Partial Least Squares (PLS) method. 128 samples were collected in Pan Asia Human Resources Management and Consulting Corporation for this study. The result showed that trust has a positive and significant impact on knowledge sharing; in which knowledge sharing also has a positive and significant impact on customer relationship, as well as innovation capabilities in Pan Asia. Both implications and recommendations were also proposed in order to make improvement in the future.

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信任, 知識分享, 客戶關係管理, 創新能力, 知識管理, trust, knowledge sharing, customer relationship management, innovation capabilitiest, knowledge managemen

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