企業社會責任是洗白的工具嗎?

Abstract

企業社會責任是當今投資人或社會大眾注重的項目之一，而當一般大眾認知上公司做 CSR 能夠帶來正面影響力，那麼在廣大的影響力之前，誘發企業去落實企業社會責任的動機就相當重要。隨著 CSR 報告書的普及，企業在發布 CSR的意圖與動機也漸漸被大眾檢視著。本研究欲探討國內上市櫃公司在面臨法律訴訟案件後，是否會透過企業社會責任去洗白自身負面的形象，採用多元迴歸分析法，並將樣本資料分為非金融業與金融業兩組進行分析。結果顯示，在非金融業樣本中，當企業揭露高階人員訴訟案件後，將會減少下一期於企業社會責任上的付出，而企業社會責任還是會增加公司的財務績效，而在金融業的樣本中，我們發現當企業揭露高階人員訴訟案件後，會增加在企業社會責任上的付出，但減少下一期的財務績效，我們推論在金融業樣本中可能有企業洗白的可能。Corporate social responsibility is one of the issues that investors and the public pay attention to, and as the general public recognizes that a company's CSR can bring positive influence. It is very important that what is the motivation to induce the company to implement corporate social responsibility. With the popularity of CSR reports, companies’ intentions and motivations are gradually been inspected by the public. This study intends to explore whether domestic listed companies will use corporate social responsibility to clean up their negative images after facing legal litigation cases. We use multiple regression analysis and divide sample data into two groups: non-financial and financial industries.The result shows that in the non-financial industry samples, when companiesexpose high-level personnel litigation cases, they will reduce their commitment tocorporate social responsibility in the next period, while corporate social responsibility will still increase the company’s financial performance. In the financial industry samples, we find that when companies expose high-level personnel litigation cases, they will increase their corporate social responsibility contributions, but reduce their financial performance in the next period. We inferred that there may be greenwashing in the financial industry samples.