2018-2023年臺灣視覺藝術市場線上交易探究

Abstract

本研究旨在探討2018-2023年臺灣視覺藝術市場的線上交易模式。研究問題在探討藝術交易平臺的線上轉型，以及視覺藝術消費轉變後趨勢的形成，探討未來發展的可能性。研究者將既有文獻歸納為：疫情前後國內外藝術市場概況、藝術品在各大平臺交易線上轉型的趨勢、視覺藝術線上交易模式的各種面向探討。本研究方法採質性研究，主要運用深度訪談，以藝術交易平臺、藝術家、收藏家三類總共八位作為訪談對象。研究結論如下：一、藝術市場的線上轉型至關重要。二、線上交易會持續發展並與實體展覽相輔相成。三、藝術市場與國際接軌和交易安全性提升的必要性。本研究對視覺藝術線上交易提供了學術和實務上的重要參考。

This study aims to explore the online trading models of the visual arts market in Taiwan from 2018 to 2023. The research questions focus on the online transformation of art trading platforms and the formation of trends following changes in visual arts consumption, examining potential future developments. The existing literature is summarized into three main areas: the state of the domestic and international art markets before and after the pandemic, the trend of the art market from physical transactions to online transactions and various aspects of online trading models in visual arts. This study adopts a qualitative research approach, primarily utilizing in-depth interviews with eight participants from three categories: art trading platforms, artists, and collectors. The conclusions of this study are as follows: 1. The online transformation of the art market is crucial. 2. Online transactions will continue to develop and complement physical exhibitions. 3. There is a necessity for the art market to align with international standards and enhance transaction security. This study provides significant academic and practical references for online trading in visual arts.