冒險性休閒活動參與動機及休閒效益之研究-以六龜鄉荖濃溪泛舟為例
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2007
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本研究旨在探討六龜鄉荖濃溪泛舟遊客參與動機與休閒效益之情形，以前往六龜鄉荖濃溪泛舟之427名遊客為研究對象，透過「冒險性休閒活動參與動機及休閒效益調查問卷-以六龜鄉荖濃溪泛舟為例」進行調查。所得資料以描述性統計、t檢定、單因子變異數分析、皮爾森積差相關等進行統計分析。結果發現如下：一、參與動機前五項依序為：「尋求刺激」、「滿足好奇心」、「增進朋友之間感情」、「肯定自我」、「增加學習新事物的機會」。二、休閒效益前五項依序為：「培養自我挑戰性」、「信任同伴、肯定自己」、「獲得成就感」、「增加生活樂趣」、「與同伴分享相同的想法」。三、不同的「教育程度」、「職業」、「年齡」、「婚姻」、「收入水準」、「休閒費用」、等六項在參與動機上，均達到顯著差異；而不同的「教育程度」、「年齡」、「收入水準」、「休閒費用」等四項在休閒效益上，也達到顯著差異。四、參與動機與休閒效益之間經過皮爾森積差相關分析發現，呈中高正相關，其中又以「刺激挑戰」構面與「生理效益」因素構面之相關值最高。本研究依結論提出五點具體建議，以供相關單位訂定發展策略及後續研究之參考。一、加強改善泛舟終點洗手間的清潔及盥洗設備的舒適性。二、針對不同遊客，規劃不同的泛舟行程活動。三、針對六龜寶來的特性及天然資源做一系列的整套行程規劃。四、針對不同的季節規劃更多的大型活動，不定時地活化六龜寶來。五、發生意外時與媒體的溝通需注意，以免造成外界對於荖濃溪泛舟的誤解。
This study was focused on the motivations and recreation benefits of the boat-rowers on the LaoNong River. The researcher studied 427 boaters who went boat rowing on the LaoNong River, Kaohsiung County, Taiwan, using a questionnaire “Study on the participation motivations in adventure recreation and recreation benefits — the example of boat-rowing on the LaoNong River in Liugui, Kaohsiung County”. By analyzing the data with descriptive statistics, t-test, one-way ANOVA and Pearson Product-Moment Correlation, the researcher found that the primary five motivations are (in descending order) 1. “To seek excitement”, “ To satisfy curiosity”, “ To promote friendship”, “ Self assertiveness”, “ To seek opportunities to learn new things”. 2. The primary five benefits of the recreation are (in descending order) “To cultivate self-challenge”, “To trust the companions and to practice self-assertiveness”, “To gain a sense of achievement”, “To add pleasure to life”, “To share the same sentiments with the companions”. 3. Different “level of education”, “occupation”, “age”, “marital status”, “level of income”, and “budget for recreation” showed significant differences in the motivations for participation. Moreover, different “level of education”, “age”, “level of income”, and “budget for recreation” also showed significant differences in the benefit of the recreation”. 4. Pearson Product-Moment Correlation produced a mid-high positive correlation coefficient between the motivations for participation and the benefit of the recreation, among which the “social sport construct” and “physiology benefit factor construct” showed the highest relativity. This study proposed five suggestions to related government offices for their policy making. 1. Improving the sanitary conditions of the public toilets. For instance, the use of sensor operated sinks, toilets, urinals, and hand dryers. 2. Planing various boat-rowing itineraries for different visitors. 3. In planning itineraries, take into consideration the natural resources of the nearby area, such as Baolai (with hot springs) and Liugui. 4. Holding more large-scale activities in different seasons to vitalize Baolai and Liugui area. 5. In case of boat-rowing accident,tactful in communicating with the media should be made so as not to be misunderstood by the public.
This study was focused on the motivations and recreation benefits of the boat-rowers on the LaoNong River. The researcher studied 427 boaters who went boat rowing on the LaoNong River, Kaohsiung County, Taiwan, using a questionnaire “Study on the participation motivations in adventure recreation and recreation benefits — the example of boat-rowing on the LaoNong River in Liugui, Kaohsiung County”. By analyzing the data with descriptive statistics, t-test, one-way ANOVA and Pearson Product-Moment Correlation, the researcher found that the primary five motivations are (in descending order) 1. “To seek excitement”, “ To satisfy curiosity”, “ To promote friendship”, “ Self assertiveness”, “ To seek opportunities to learn new things”. 2. The primary five benefits of the recreation are (in descending order) “To cultivate self-challenge”, “To trust the companions and to practice self-assertiveness”, “To gain a sense of achievement”, “To add pleasure to life”, “To share the same sentiments with the companions”. 3. Different “level of education”, “occupation”, “age”, “marital status”, “level of income”, and “budget for recreation” showed significant differences in the motivations for participation. Moreover, different “level of education”, “age”, “level of income”, and “budget for recreation” also showed significant differences in the benefit of the recreation”. 4. Pearson Product-Moment Correlation produced a mid-high positive correlation coefficient between the motivations for participation and the benefit of the recreation, among which the “social sport construct” and “physiology benefit factor construct” showed the highest relativity. This study proposed five suggestions to related government offices for their policy making. 1. Improving the sanitary conditions of the public toilets. For instance, the use of sensor operated sinks, toilets, urinals, and hand dryers. 2. Planing various boat-rowing itineraries for different visitors. 3. In planning itineraries, take into consideration the natural resources of the nearby area, such as Baolai (with hot springs) and Liugui. 4. Holding more large-scale activities in different seasons to vitalize Baolai and Liugui area. 5. In case of boat-rowing accident,tactful in communicating with the media should be made so as not to be misunderstood by the public.
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Keywords
冒險性活動, 泛舟, 參與動機, 休閒效益, adventure recreations, boat-rowing, participation motivations, recreation benefits