Podcast內容轉化YouTube影像形式對閱聽眾接收與喜好研究

Abstract

Podcast和YouTube是兩大熱門的社群平台並藉此來獲取訊息，Podcast是以聲音為主要傳輸方式，相對YouTube視覺影像較容易製作。不過，即使是相同的影音內容，視覺與聽覺的接收效果仍有所差異。因此，敘事改編的應用即是突破文本的既定表現形式，利用新媒介和其他詮釋方式來延展內容，並進一步促進與觀眾互動關係。本研究旨在探究Podcast敘事改編在YouTube上的過程中，圖像和動畫特效的呈現方式如何影響閱聽者對內容的詮釋結果。透過實驗法，將相同內容改編成純字幕動畫、幻燈片動畫、動畫分鏡動畫和純動畫四種形式，並透過深度訪談法探討對於Podcast改編至不同形式YouTube影片的感受和觀點。研究結果顯示，YouTube動畫形式能夠增強Podcast敘事體驗和觀眾互動，純字幕動畫和純動畫因平衡動態和視覺而更具吸引力。此外，閱聽者更傾向於關注Podcast主題內容本身而非形式，此結果有助於理解Podcast和YouTube之間的互動關係，以及如何運用不同的影像呈現方式來提升敘事效果。Podcast and YouTube are two popular social platforms to obtain information. Podcast uses sound as the main transmission method, which is easier to produce than YouTube visual images. However, even with the same audio and video content, the visual and auditory reception effects are still different. Therefore, the application of narrative adaptation is to break through the established form of expression of the text, use new media and other interpretation methods to extend the content, and further promote the interactive relationship with the audience. The purpose of this study is to explore how the presentation of images and animation effects in the process of podcast narrative adaptation on YouTube affects listeners' interpretation of the content. Through the experimental method, the same content is adapted into four forms: pure subtitle animation, slide animation, animation storyboard animation and pure animation, and through in-depth interviews to explore the feelings and opinions on adapting podcasts to different forms of YouTube videos. The research results show that the form of YouTube animation can enhance the podcast narrative experience and audience interaction, and pure subtitle animation and pureanimation are more attractive due to the balance of dynamics and vision. In addition, listeners tend to pay more attention to the podcast theme itself rather than the form. This result helps to understand the interactive relationship between podcasts and YouTube, and how to use different image presentation methods to enhance the narrative effect.