The Puzzle of Work Motivation: The Connection between Perceived Organizational Support and Innovative Work Behavior among Generation Y Workers in Vietnam

Abstract

無中文摘要Nowadays, as the global market becomes more and more competitive, every organization wants their employees to produce as much innovative ideas as possible to gain advantages. Especially, Generation Y workers who are known as the most technology sophisticated generation ever quickly dominate the workforce. Employers and supervisors have been trying to find different strategies and methods to encourage their Generation Y employees to be more active and have the confident to purpose and implement their creative ideas. Through the different extends of organizational support, employees may go through significant kinds of motivation which deeply affect their innovation process. Hence, how to support Generation Y employees the right ways becomes a crucial concern for every organization. The purpose of the study was to examine the relationship between perceived organizational support and innovative work behavior by investigating the mediating role of work motivation (intrinsic and extrinsic motivations) among Generation Y workers in Vietnam. This study adopted quantitative method and data from around 300 Generation Y workers in Vietnam through online surveys. The statistical tools of SPSS v22.0 and AMOS v22.0 were used to analyze Exploratory Factor Analysis, Confirmatory Factor Analysis and Structural Equation Modeling. The SEM results shown that perceived organizational support and work motivation make significant contributions to innovative work behavior and the mediating roles of intrinsic motivation and extrinsicmotivation were also confirmed in this study. The theoretical, practical implications and directions for future research were proposed and discussed.