韓國三星電子亞、奧運會之贊助贏家策略分析
dc.contributor | 國立臺灣師範大學體育學系 | zh_TW |
dc.contributor.author | 程紹同 | zh_TW |
dc.date.accessioned | 2016-08-04T09:12:27Z | |
dc.date.available | 2016-08-04T09:12:27Z | |
dc.date.issued | 2002-09-01 | |
dc.identifier | ntnulib_tp_F0107_01_037 | |
dc.identifier.issn | 1027-5010 | |
dc.identifier.uri | http://rportal.lib.ntnu.edu.tw/handle/20.500.12235/79730 | |
dc.language | zh_TW | |
dc.publisher | 教育部體育署 | zh_TW |
dc.relation | 國民體育季刊,31(3)=134,17-26 | zh_TW |
dc.subject.other | 韓國三星電子 | zh_TW |
dc.subject.other | 亞運會 | zh_TW |
dc.subject.other | 贊助商 | zh_TW |
dc.subject.other | 奧運會 | zh_TW |
dc.subject.other | 運動行銷 | zh_TW |
dc.title | 韓國三星電子亞、奧運會之贊助贏家策略分析 | zh_TW |
dc.title | An Analysis of Samsung's Successful Asian and Olympic Sponsorship Strategy | en_US |