三峽藍染文化應用於手工皂包裝設計之研究

Abstract

近年來政府為強調台灣多元文化地方特色，也因應傳統產業面臨轉型的需求，將台灣地方多元文化的內涵，透過文化商品將地方文化特色呈為對外的傳遞介質，讓人從商品包裝設計中感受到此地的文化內涵，融入於在地產業特色，替傳統產業創造新的經濟與社會價值。本研究擬以藍染傳統工藝產業為例，主要探討在地產業如何傳遞地方文化特色並透過不同介質融入於商品與包裝設計，連結地方文化與在地產業，並能延續藍染傳統工藝，替傳統工藝產業加值。最後本研究共歸納出以下三項結論:

(一)藉由文獻探討，了解藍染產業發展源流、在地產業背景，並將在地特色延伸融入於商品內涵及包裝設計。所得結果摘述如下：設計在地包裝應先進行前應先對地方文化進行深入了解後，尋找適切的設計元素。因此從事設計工作者應有搜集文化資訊之能力在充分對該地方文化背景與人文特色有所了解與認知後，在進行包裝設計之規劃才能展現地方特產的獨特魅力。 (二)將以在地產業三峽藍染文化協進會為訪談對象，透過深度訪談，了解藍染背景歷程及藍染未來商品延伸性，並將訪談內容作為商品開發建議。 (三)以文化特色為基底，藉由傳統歷史或在地文化轉化為具有附加價值地方產業，應用于商品與包裝設計當中，加深消費者印象及延續地方特色。

本研究結合在地產業、地方文化，將兩者在地特色之元素整合，促進地方觀光產業發展。研究貢獻將提出建構維繫地方發展與在地產業的商品，並從中突顯及延續地方特色來呈現物產與文化的結合。In recent years,the Taiwan government has been emphasizing the importance of multiculturalism and local traditions. And in response to the needs of transformation of traditional industries and to emphasize the multiculturalism of Taiwan, cultural products were used as medium to deliver the local culture to the world. This not only help people see the culture of different places, through the packing design, people can venture into the local culture and feel the essence of the local products, creating new economic and social value for traditional industries. This study used traditional Blue dye industry as an example. The aims of this study is to understanding how local industries can deliver the local culture through various media, and how the link between local culture and local industries was done by integrating the design in products and packing into these media. The points mentioned above not only helped the Blue dye tradition to be passed down; it also increased the Value of the Traditional craft industries. The conclusion of this study are summarized as bellow: (A)Through literature review, we try to explore the origins of Blue dye industry and the background of local industries, and hope to integrate the local characteristics in the products and in the packing designs. (B)Focusing on the local industry: Blue dye Cultural Association, and interviewing the staff; we hope to understand the background of blue dye culture and to prospect the future of blue dye products through in-depth interviews. And using this information as basis we hope to develop new related products and packing design. This study combines local industry and local culture. Both elements could be combined in order to promote the local tourism. This research intends to contribute a structured idea to help maintain local development and to improve the product of local industries. And by highlighting the local characteristics we hope to render the result of combining local products and culture. (C)Using cultural characteristics as basis and through the transformation of traditional historical traits and local culture into values added local industries, the application of cultural traits in goods and packaging designs could deepen the impression of consumers, and also expand and prolong the local characteristics.