管理學院

為全國歷史最為悠久大學之一，其教育、藝術、文學、音樂、體育等領域素來享有盛名。管理學院所成立之系所學程，奠基于此優良基礎上，得以發展具特色之跨領域課程。本院同學修習必備商管專業知識之外，更同時涵養優秀管理者必備的寬廣視野與良好溝通能力，以期成為當代與未來產業之管理與領導人才。

培育具全球視野及人文素養之經營管理與領導人才。

整合臺師大多元領域特色，展現管理教學與學術研究之創新。

掌握社會需求及脈動，打造卓越永續之管理學院。

追求學術卓越、吸引優秀學生、鏈結國際移動、鼓勵產學互動

打造優質生師比例、提升雙向國際移動、推動跨院跨界合作。

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Be Yourself, Image Is Nothing: Bias Correction when Viewing Messages in Sequence.
(2014-03-04) 蕭中強; Yi-Wen Chiena; Chung-Chiang Hsiaob
Attempts at social influence are frequently encountered in sequence rather than in isolation. We suggest that messages can play a new correction-based role when they prompt message recipients to consider possible biases. The resulting corrections can reduce or even reverse the typical context effects. Two experiments examined advertisements as contexts for activating corrections. In Experiment 1, the context ad contained a tagline highlighting potential endorser bias. In Experiment 2, a sequence of context ads featured the same endorser endorsing different products, subtly prompting the potential for endorser bias. In both studies, research participants corrected for the assimilative effect of the celebrity endorser more when motivation was relatively high rather than low. Implications for the practice of social influence are discussed.