以裸體插畫應用於保養品包裝之創作研究

Abstract

裸體藝術與插畫的根源要追溯至人類文明的開始，從石器時代人類以插畫與裸體雕像進行紀錄與宗教祭拜，到近代的政治插畫與裸體畫探討社會問題與藝術精神，都證明裸體藝術與插畫對文明發展的貢獻。本研究以裸體插畫作為主要研究範圍，於文獻探討進行插畫、裸體藝術、保養品等等的資料蒐集，統整出插畫與裸體藝術的歷史脈絡。然後透過個案分析法與半結構式訪談，進行對插畫家的插畫包裝與商品、市場上的品牌的插畫包裝設計、消費者對於插畫與包裝喜好的資料蒐集與分析。透過研究方法分析裸體插畫與包裝設計的設計模式以及消費者對於保養品定位與包裝設計的取向，例如保養品適合的插畫風格與本創作研究的品牌和包裝定位。然後以這些蒐集與分析的資料作為創作背景，確定品牌理念，進而設立的三個系列作品，分別是香水系列，臉部產品系列，身體乳液系列三個系列，每個系列都擁有6個作品，內容以研究分析的設計模式進行插畫創作與包裝設計。經過研究分析後，肯定了插畫與藝術在包裝上提高消費者的購買意欲，並且發現不同領域的市場可以融入更多不同的插畫發展。經過創作後，本研究確定以適合的設計模式下能夠讓裸體藝術與保養品包裝結合，並且拓展插畫在包裝上有更多的可能性。The roots of The Nude and Illustration can be traced back to the beginning of human civilization. Humans take Illustrations and nude statue as Records and worship in the Stone Age, and take political illustration and Nude painting explore the social issue and the art spirit in modern time. Both prove the contribution of nude and illustration to the development of civilization. This study uses representative works of Nude Illustration as the research object, summarize the historical context of the the Nude and Illustration by collect information about Illustration, Nude, Skincare Products at Literature Review. And analyze the illustration packaging of the illustrator, illustration packaging of the brand, the illustration packaging of consumer preferences by the case studies and semi-structured interviews. Analyze the design methods of Nude Illustration and packaging, and the consumer preferences of Skincare Products packaging by the research methods, for example, the illustration style of skincare products and the brand and packaging positioning of this creative research. Then use these collected and analyzed data as the creative background, set up the brand concept, and then design three series of packaging, there are three series of perfume series, face product series and body lotion series, each series has six of works, the content is based on the design mode of research and analysis for illustration creation and packaging design. After research and analysis, it is affirmed that illustration and art can improve consumers' purchase intention in packaging, and it is found that markets in different fields can integrate more and different illustration development. After the creation, this study determined that the nude art can be combined with the packaging of skin care products in a suitable design mode, and expanded the illustration to have more possibilities on the packaging.