臺灣地區 Vtuber 造形風格設計研究

Abstract

2005年開始，YouTube創立從影音數位延伸至社群直播，因著社交媒體的興起，造就了網紅世代的來臨，Youtube平台全球有2億使用者，對於品牌的經營透過Youtube行銷，能更接近潛在消費者。Youtube網紅透過品牌經營及賺取廣告費、直播時觀看者的贊助，創造龐大商機。隨著5G互聯網時代興起，AR、VR的應用趨近普及化、深入日常，人類在網路的平行時空中，建立虛擬世界的夢想已不再是口號，虛擬YouTube(Virtual YouTuber)稱為Vtuber，風潮從日本吹向全世界，Vtuber也漸漸成為近年來，在臺灣地區大眾文化產業新興產業。自2019年起，因Live2D軟體應用與FaceRig動作捕捉等技術的崛起，Vtuber知名度開始快速上升。而Vtuber本身就是充滿文化符碼的非人類符號，透過好的設計規劃，能更符合大眾需求、創造更高的文化價值與市場價值。透過蒐集Vtuber造形、風格、文化符號等相關文獻，做為探討與分析的學理依據，並將文獻彙整為表格形式分類，參照YouTuber網路訂閱人數評估出臺灣當紅15位女性Vtuber，並將15位Vtuber進行內容彙整、分析、歸納，並得知臺灣地區Vtuber觀眾偏好Vtuber性格為可愛型、寵物陪伴型角色IP、六頭身比例、百搭造形風格、清爽的色彩意象。本研究之研究價值在於透過系統性的分析、統整、歸納與探討，彙整出提供Vtuber背後經營者，依性格分類相對應之Vtuber角色IP、造形、色彩意象、繪畫風格等設計規則，歸納出更符合造形設計規範及大眾愛好的Vtuber造形設計依據，後續依其設計參照，進行以創作者本身為例的Vtuber造形設計規劃，進行實例繪製與創作，期望提供後續研究者進行更深入研究，以及臺灣Vtuber創作者作為造形設計之參考依據。Since 2005, the establishment of YouTube has extended from video and audio digital to community live broadcast. Due to the rise of social media, the generation of Internet celebrities has come. There are 200 million users on the YouTube platform worldwide. For brand management, through YouTube marketing, it can be closer to potential consumers. Youtube influencers create huge business opportunities through brand management, earning advertising fees, and sponsorship from viewers during live broadcasts.With the rise of the 5G Internet era, the applications of AR and VR are becoming more and more popularized and penetrated into daily life. In the parallel time and space of the Internet, the dream of building a virtual world is no longer a slogan. Virtual YouTuber is called Vtuber. The trend is blowing from Japan to the world, and Vtuber has gradually become an emerging industry in the mass cultural industry in Taiwan in recent years. Since 2019, due to the rise of technologies such as Live2D software applications and FaceRig motion capture, Vtuber's popularity has begun to rise rapidly. Vtuber itself is a non-human symbol full of cultural codes. Through good design and planning, it can better meet the needs of the public and create higher cultural value and market value. By collecting relevant literature on Vtuber, shape, style, cultural symbols, etc., as a theoretical basis for discussion and analysis, and compiling the literature into tabular classification, with reference to the number of YouTuber online subscribers, 15 popular femaleVtubers in Taiwan were evaluated, and 15 of them were evaluated. I collected, analyzed and summarized the content from Vtuber, and learned that Vtuber audiences in Taiwan prefer Vtuber's personality to be cute, pet companion IP, six-headed body ratio, versatile shape style, and refreshing color imagery. The research value of this research lies in that through systematic analysis, integration, induction and discussion, the operators behind the provision of Vtuber are compiled, and the design rules of Vtuber character IP, shape, color image, and painting style corresponding to Vtuber are classified according to their personality. The Vtuber shape design basis that is more in line with the shape design specifications and the public's hobby, and the follow-up design reference will be used to carry out the Vtuber shape design planning based on the creator himself as an example, and carry out example drawing and creation, hoping to provide follow-up researchers for more in-depth research, and the creator of Taiwan Vtuber serves as a reference for the shape design.