台灣保育動物造型之文創商品設計創作研究-以普普藝術風格為例

Abstract

動物保護的觀念對於現在的我們來說已經不陌生，但真正落實到「保護」的行動卻寥寥無幾，傷害動物的事件還是絡繹頻繁不絕，無論設計師或藝術家，都針對環境保護的議題進行創作，希望表達對生態保育的關懷。本研究創作以選取數個台灣具代表性的保育動物為對象，將應用普普風格發展的脈絡，以及延伸普普藝術在當代孟菲斯設計上應用分析，結合圖像創意與電腦繪圖，讓圖像兼具資訊傳達與藝術性，進而使用創作媒材、形式與色彩元素來作為發展，進行文創商品的創作。本創作研究經由亞洲及歐美保育動物商品個案分析，歸納出四個方向：保育動物造型文創商品圖像表現形式，分為具象插畫形式、具象立體形式、抽象色塊形式、抽象幾何形式（應用台灣保育類動物造型）以及表現媒材（商品類型特質以實用性商品為主）、風格（以趣味性風格為主）、概念（至入保育概念之理念）。並根據本研究進行之普普藝術脈絡到當代孟菲斯設計案例，創作出袋類與包類、居家裝飾與生活與日常用品等商品。本創作圖案跟傳統動物造型設計較為不一樣，簡化形體，讓畫面運用幾何切割以及用色大膽來感受視覺張力，使商品視覺圖案更流行性，「永續流行、生態時尚」強化創作作品，並吸引年輕族群，導入保育珍稀動物的觀念，並且將創作作品之概念從作品延伸至商品，在達成延續作品生命的目標上有良好之成效。

The concept of animal protection is no stranger to us now, but there are very few actions that have actually been implemented into "protection." The incidents of harming animals are still frequent, regardless of the designer or artist. Creation, hoping to express concern for ecological conservation. This research is based on the selection of several representative animal conservation animals in Taiwan. It will apply the context of the development of popular style, and extend the application of Pop Art in contemporary Memphis design, combining image creativity with computer graphics to make images. It combines information communication and artistry, and then uses creative media, forms and color elements as a development to create creative products. This creation study analyzes the case of animal products in Asia and Europe, and summarizes four directions: conservation animal modeling, cultural and artistic image representation, divided into figurative illustration form, figurative three-dimensional form, abstract color block form, abstract geometric form (application Taiwan's conservation animal model) and performance medium (product type characteristics are based on practical goods), style (mainly with fun style), concept (to the concept of conservation concept). According to the research of the popular art scene in the study of the Memphis design case, the creation of bags and bags, home decoration and daily necessities and other commodities. This creative pattern is quite different from the traditional animal modeling design, which simplifies the shape, allows the screen to use geometric cutting and bold color to feel the visual tension, making the visual pattern of the product more popular, and “persistent fashion, ecological fashion” to strengthen the creative work, and Attracting young ethnic groups, introducing the concept of conservation of rare animals, and extending the concept of creative works from works to commodities, has achieved good results in achieving the goal of continuing the life of the works.