插畫應用於兒童服飾之創作與研究
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2010
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Abstract
近年來台灣「少子化」的趨勢日益明顯，但童裝市場不減反增，信譽良好的童裝品牌營業額逐年增加，可見兒童在穿著服飾上有逐年受重視的情況。但是台灣的兒童多半無法擁有選擇個人服飾的主導權，童裝的設計仍由成人世界主導，若童裝可以依據兒童的視覺偏好來設計，並適度的讓他們來參與，不但可以突顯兒童的個人特色、增加親子之間的互動，並藉以提高童裝的銷售量。
本研究在文獻探討上分為三個部份，一是兒童認知發展與偏好的研究，針對兒童在色彩、形狀以及插畫風格偏好作出整理；二是分析當今童裝及童裝設計的趨勢；三是分析插畫的特性及表現手法等。經由文獻的探討，在兒童的視覺偏好，也就是色彩、形狀以及插畫風格作出一個歸納，以期與接下來的童裝案例分析進行比較與分析。
第三章的研究方法採用案例分析的方式，根據文獻資料調查結果，消費者購買童裝時較喜歡國內知名品牌製造商、習慣在連鎖性專賣店購買，消費金額約在1000-3000 元左右。針對消費者的習慣，本研究選擇WHY AND 1/2 為案例分析對象，挑選2009 年春夏服飾目錄中，具有插畫風格的24 件男女上衣作視覺圖像的分析，並與前一章的兒童視覺偏好作出差異分析。
在最後創作的部份，根據兒童視覺分析與案例分析的結果，歸納出色彩、形狀及風格的操作手法，並設定二個主題，每個主題以系列方式各設計出三件T-shirt，總共六件，並利用設計出的圖像再延伸應用於海報的設計。
The birth-rate of Taiwan is decreasing in the last few years. But the consumption market of children's clothing does not reduce. The amount of sales for superior children's clothing brand increases year by year. T he form of children’s clothes has drawn great attention. But mostly they are unable to have individual opinion in clothes choosing. Children's clothing's design is still led by adult. If the design of children's clothing can reflect their opinion and choice, not only represent each child's individual underline d characteristic, but also enhance relationship between the parent and child. This research contains three parts; the first one is the child cognition development of color, shape preference and the illustration style. The second is the analysis of the children's clothing and the design tendency. The third one is to analyze the illustration’ characteristic and the expression means. According to the result of child’s preference study, this study makes the analysis comparison with the chosen children's clothing case. The third chapter is the case analysis. According to the literature survey, the consumer purchases the domestic well -known brand manufacturer, the expense is approximately about 1000-3000 NT dollars. According to consumer's tendency, this research chooses WHY AND 1/2 for case analysis, selects 24 boys and girls’ T-shirt. And then makes the variance analysis based on the literature. In the final part, with the child’s opinion analysis and the result of case analysis, this study sets up two topics, each designs three T-shirts with images retained by case study. Extended poster designs are made by images.
The birth-rate of Taiwan is decreasing in the last few years. But the consumption market of children's clothing does not reduce. The amount of sales for superior children's clothing brand increases year by year. T he form of children’s clothes has drawn great attention. But mostly they are unable to have individual opinion in clothes choosing. Children's clothing's design is still led by adult. If the design of children's clothing can reflect their opinion and choice, not only represent each child's individual underline d characteristic, but also enhance relationship between the parent and child. This research contains three parts; the first one is the child cognition development of color, shape preference and the illustration style. The second is the analysis of the children's clothing and the design tendency. The third one is to analyze the illustration’ characteristic and the expression means. According to the result of child’s preference study, this study makes the analysis comparison with the chosen children's clothing case. The third chapter is the case analysis. According to the literature survey, the consumer purchases the domestic well -known brand manufacturer, the expense is approximately about 1000-3000 NT dollars. According to consumer's tendency, this research chooses WHY AND 1/2 for case analysis, selects 24 boys and girls’ T-shirt. And then makes the variance analysis based on the literature. In the final part, with the child’s opinion analysis and the result of case analysis, this study sets up two topics, each designs three T-shirts with images retained by case study. Extended poster designs are made by images.
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Keywords
童裝, 插畫, Children's clothing, illustration