網紅現象對青少年的意義與影響

Abstract

隨著科技的進步，網紅逐漸步入大眾的生活之中，不僅成為當代的受人矚目的焦點，更成為一項熱門的職業，青少年作為最容易使用接觸新媒體和感染的族群，對他們來說網紅帶來的影響力遠超乎大家的想像。網紅是為近代剛興起的現象，關於網紅的研究可說是為數不多，儘管當中有將網紅與教育作為主體來作探討的文獻，但針對青少年本身與網紅的關係卻鮮少被提及。 因此，本研究採用質性研究法，選取七位目前正就讀於高中的學生，施以深度訪談，內容主要從青少年的觀點出發，針對其對於網紅的各項看法做描述，以及網紅對於自身的意義；此外，亦會在網路上觀察並記錄青少年所提及的網紅，希望能夠藉此瞭解當前青少年關注網紅的情況與網紅所帶來的影響，最終透過資料分析，歸總得出以下結論：一、青少年對於網紅的界定標準主要受到YouTube影響。二、青少年對網紅的分類與選擇多半反映當前學生身份的需求。三、網紅現象引發的影響對於青少年絕大多是正面的，甚至具有積極的身 分認同作用。 四、青少年多數僅把網紅作為副業或興趣來看待。 五、青少年雖能瞭解網紅與商業利益間的連結，但未能意識到自己在資本 主義下主體性的喪失With the advancement of technology, Internet celebrities have entered the life of the public. Not only has become the focus of attention, but also a popular occupation. For adolescents, the influence brought by internet celebrities is far beyond everyone's imagination. The phenomenon of Internet celebrities has just emerged in modern times, but there are few researches on it. And little attention has paid to the link between adolescents and internet celebrities. In this qualitative research, select seven students studying in high school, and conduct in-depth interviews. The content is from the point of view of adolescent, describing their thoughts, and the meaning of Internet celebrities to themselves. Hoping to understand the situation of adolescents' following and the influence of internet celebrities. The conclusions are follows: 1. Adolescents’ definition of Internet celebrities is mainly influenced by YouTube. 2. The classification and selection of Internet celebrities by adolescents mostly reflect the needs of current student status. 3. The influence of Internet celebrities is overwhelmingly positive for adolescents, and even has a positive identity effect. 4. Most adolescents only view internet celebrities as a sideline or hobby. 5. Adolescents understand the benefit relationship between internet celebrities and commercial interests, but don’t realize the loss of their subject position under capitalism.